07 Dec 2018
Pharmaceutical Drug Commercials – You’ll Never Look at them the same
Did you ever notice in pharmaceutical commercials how they mention dangerous and deadly side effects while showing fun and happy pictures, in a soothing tone?
Communication Breakdown
According to the UCLA study led by professor, Albert Mehrabian,
With human communication:
- 7% is the actual words spoken.
- 38% is voice and tone, and
- 55% is Body language.
But when you watch these pharmaceutical commercials, you’ll notice the words spoken does not match the images or the voice and tonality of the narrator.
Therefore, only 7% of the presentation is communicating the truth. Because of this, our subconscious mind can easily disregard the side effects as irrelevant.
What would a commercial …read more