Pharmaceutical Drug Commercials – You’ll Never Look at them the same

Did you ever notice in pharmaceutical commercials how they mention dangerous and deadly side effects while showing fun and happy pictures, in a soothing tone?

Communication Breakdown

According to the UCLA study led by professor, Albert Mehrabian,

With human communication:

  • 7% is the actual words spoken.
  • 38% is voice and tone, and
  • 55% is Body language.

But when you watch these pharmaceutical commercials, you’ll notice the words spoken does not match the images or the voice and tonality of the narrator.

Therefore, only 7% of the presentation is communicating the truth. Because of this, our subconscious mind can easily disregard the side effects as irrelevant.

What would a commercial …read more