“Selling Sickness”, by Ray
Moynihan and Alan Cassels, is a book about how the world’s biggest
pharmaceutical companies are turning us all into patients.
The book goes on to tell us
about how the marketing strategies of the world’s biggest drug companies now
aggressively target the healthy and the well.
The ups and downs of daily
life have become medical or mental disorders, common complaints are transformed
into frightening conditions, and more and more ordinary people are being turned
into patients, a k a customers.
With promotional campaigns
exploiting our deepest fears of death, decay and disease, the $500 billion
pharmaceutical industry is literally changing what it means to
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