The Key to Successful Retargeting? Emotion

Studies show that more than 90 percent of users leave websites without doing what the site owners are hoping they will do. In other words, the vast majority of people leave websites without making a purchase, signing up for a newsletter, sharing content, or any of a number of other conversions that the help a business grow.

The sheer number of leads who are “getting away” is evidence that retargeting is necessary. But the additional benefits of retargeting are becoming increasingly clear. Not only can you improve the retention and engagement of the visitors who do find your site, and increase …read more