What Does the ‘Natural’ Food Label Really Mean?

By: U.S. Department of Agriculture

It is little wonder that many people find food labels to be so confusing: they include scientifically determined and regulated information like nutrition facts (e.g., how many calories are in a serving or how much Vitamin C a product contains), but they are also seen by the food industry as a platform for endorsements, claims and promotions that may or may not be backed up by reality. And the distinction between these two types of information is not always very clear.

“Natural” is Popular

One label consumers see a lot of nowadays is the “natural” one. Products of all kinds are labeled …read more