Ben & Jerry’s Being Sued

The Organic Consumers Association (OCA) alleges that Ben & Jerry’s do-good reputation and marketing campaigns are all smoke and mirrors because they state the ice cream is made using milk from happy cows and raised in caring dairies. The lawsuit claims that promoting their program as involving family operated farms that must meet the program’s basic requirements, leads consumers to believe the products are produced using animal-raising practices that are more humane than in regular factory-style dairy operations.

Ben & Jerry’s sets itself apart from other ice cream makers because of their claims of values-led sourcing and carrying dairy promises. …read more