01 May 2023
Recalling the ALS Ice Bucket Challenge: Why Did People Do It?
In the summer of 2014, videos of people pouring buckets of ice-cold water over their heads took over the internet. If you remember, the viral Ice Bucket Challenge was all in the name of raising awareness and funds for a neurodegenerative disease called Amyotrophic Lateral Sclerosis (ALS). The Ice Bucket Challenge captured the attention of celebrities, athletes, politicians, and everyday individuals. But what motivated millions, including influential figures like Bill Gates, to take part in this sensation? Let’s talk about the reasons behind the Ice Bucket Challenge and its impact on the fight against ALS.
