SEO: Avoiding a Google Penalty

How does losing your website rank and traffic sound? Do you look forward to this prospect? There isn’t any website owner who will every like hearing this. Most businesses, whether they are small or large, are dependent on search engines like Google for their traffic. Therefore, any penalties, whether algorithm or manual, can be a major threat to their success, which they wish to avoid at all costs. Nonetheless, there are some strategies that can be adopted for avoiding such penalties. Some of these are mentioned below and you can use them for boosting your ongoing search engine optimization efforts: