The Death of Tart Cherry Juice Concentrate

Over the past several years, tart cherry juice and cherry juice concentrate have caught the attention of television personalities, radio hosts, health related internet sites and countless individuals looking for natural ways to fight joint pain. As the interest in this ruby-red super fruit continues to increase, this also means more and more companies are selling tart cherry juice concentrate.

While increased competition is a good thing for the consumer, additional competition also brings confusion into the market and “me, too” companies. This could mean many of these companies are simply “selling into the trend” and will probably move-on to the …read more