The Psychology Behind Designing Promotional Items that Sell Your Brand

“Would you like a cup or a hat with my face on it?” Not all promotional items are created equal.

Promotional items are very underrated and frankly, have been kicked to the curb lately in favor of strictly online marketing. Not that online marketing is a risky idea…it is a sure bet. However, promotional items are another venue of marketing and advertising that are far too often completely ignored by a company that sees too big of a picture and not enough local opportunity.

In fact, there is evidence suggesting that when it comes to psychology, promotional …read more