Best Practices? NOT!

by: Lynn J. Cheramie III, Founder, Freedom Fighters of America

There are a lot of experts out there when it comes to telling you how to do your job or compete in your industry the best way. A common phrase today is “Best Practice” and it’s total bull. Best Practice to a consultant means that they will bring in all of their own vendors and do it their way. This is not an industry Best Practice but an individuals opinion. If you make widgets and you use the same practice as everyone else, what makes your widgets stand out? What …read more