Children and Advertising for Non-nutritional Foods – Should We Be Doing More?

Children are the most vulnerable group in advertising. The influence is everywhere, through magazines, technology and television. Studies show there is a connection between advertising non-nutritional food, or junk food, and child obesity. If a child is exposed to non–nutritional food commercials on television, they are more likely to want to change their eating habits. Younger viewers lack intellectual reasoning to know the difference between a commercial and a television program and they are less likely to know what is real and what they are being told. They can, however, remember information from an advertisement after they have been exposed …read more