How Optical Technology is Influencing Today’s Eyewear

Like any industry, eyewear trends are driven by technology as well as changing consumer tastes. Even where the two converge, it’s difficult to say which trends are fleeting and which are lasting developments. Brands are constantly searching for what most appeals to consumers regardless of actual benefits.

Smart glasses
Smart glasses or virtual reality goggles seemed like a major advancement. VR was developed for gamers and still seems limited to that market despite being adapted to training, education, design, and more casual uses such as modeling clothes or touring Rome. Google Glasses seemed poised to bridge the gap between VR and prescription …read more


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