Permanent Hair Straightening: Does It Really Work?

Across the world, hair types differ dramatically. With studies showing that roughly 45% of all individuals have wavy hair, 40% have straight, and 15% have dense curly hair, differences in genetics lead to even more variety and provide countless variations in hair density, thickness, health, and texture.

Regardless of what kind of hair you have, you may at some point want straight hair. Easy to take care of and with countless styles and ways to wear it, many people straighten their hair to achieve the look. For others, straightening hair can be a challenge, especially if they fall into the 15% …read more