The “Reorganization” of 24 Hour Fitness

Numerous lawsuits, several corporate layoffs, and the resignation of Carl Liebert, former CEO of 24 Hour Fitness, may sound like a recipe for a foreclosure but according to 24 Hour Fitness the business is simply ‘reorganizing.’

In 1983 Mark Mastrov began a one-club operation called ’24 Hour Nautilus’ with the help of Leonard Schlemm. Together Mark Mastrov and Leonard Schlemm contracted out marketing positions to Mark Golob and Dean Moloney in order to raise business revenue and popularity. The marketing campaigns promoted by Mark Golob and Dean Moloney included celebrities closely identified with fitness and nutrition such as Pamela Anderson, Arnold …read more